#Tictoc stock how to
#Tictoc stock tv

to Alibaba for user traffic and marketing dollars. ByteDance - whose TikTok remains the venue of choice for half a billion lip-syncing, dancing music video aficionados - is now going head-to-head with Chinese internet leaders from Tencent Holdings Ltd. The Chinese startup in the ballpark of the market capitalizations of some of the world’s biggest public companies, ahead of rivals such as Twitter Inc. Its backers include SoftBank Group Corp., General Atlantic and Sequoia. ByteDance declined to comment on Wednesday. But any float remains a longer-term objective given ByteDance remains well-funded, the people added. The company was in the very early stages of exploring a share sale abroad last year, people familiar have said. streaming czar Kevin Mayer to become chief executive officer of TikTok. That’s despite American lawmakers raising privacy and censorship concerns about its operation. Investors are keen to grab a slice of a company that draws some 1.5 billion monthly active users to a family of apps that includes Douyin, TikTok’s Chinese twin, as well as news service Toutiao.

and Ant Financial Services Group as companies that have traded at a higher premium in the secondary market, she added.īyteDance has grown into a potent online force propelled in part by a TikTok short video platform that’s taken U.S. In the past decade, Bytedance is surpassed only by Alibaba Group Holding Ltd. “The trading of ByteDance is reflective of the global wave of consumers who agree that ByteDance can displace Facebook as the leading social network,” said Andrea Walne, a partner at Manhattan Venture Partners who follows the secondary markets. Stock in the secondary market is usually valued at a discount to primary shares since it’s less liquid and there are fewer financial details on company performance available to investors. The trades are private transactions and may not fully reflect broader investor expectations. It has also traded as high as $140 billion, one person said.

Some trades recently valued the Chinese company between $105 billion and $110 billion on the secondary markets, some of people said.

#Tictoc stock tv

TikTok says that when a brand is on both TV and TikTok, users report higher favorability and relatability as a result.Stock in the world’s most valuable startup has changed hands recently at a price that suggests its value has risen more than 33% from about $75 billion during a major round of funding two years ago, the people said, asking not to be identified because the matter isn’t public. “Even with different creatives, a brand being both on TV and TikTok drives a lift in brand perceptions.” TikTok also notes that many athletes share behind-the-scenes footage in the app, and there are various trends for users to tap into around all major events including sports.Īs such, it’s worth considering your options to link into that discussion, and TikTok suggests two options for doing so.įirst, TikTok says that brands that already have a TV spot or related initiative should consider also posting it to TikTok to maximize reach and resonance. video streaming platforms, meaning that your brand's sports video is likely to get a user's undivided, enthusiastic attention.” “ 57% of TikTok users watch sports content on TikTok every week, and TikTok is 1.2x more likely to be the sole focus while using, vs.

#Tictoc stock how to

TikTok has outlined some tips for brands looking to tap into the Super Bowl hype within the app, including notes on how to make best use of the app’s various trends and features, in effective and engaging ways.Īnd while TikTok may not be the first platform that springs to mind when you consider sports engagement, there is, in fact, a high level of interest among its audience.